How To Stay Ahead
For a website to generate leads, it must first “persuade” the search engine to display a link to your website prominently on the first page of the search results. What’s that mean?
On the search results screen, there are three main sections displayed for the major search engines: Paid Ads (see informational video below), Places (maps), and Organic Listings.
The result of a comprehensive SEO campaign is to have your website displayed in all three of these sections (where applicable). This makes your website the most credible to the person searching, and increases your company’s odds of converting that search to a new sale significantly.
To accomplish this effectively requires complex, multi-step processes, and a very specific, detailed and ongoing strategy that must be managed by experienced and professional SEO specialists.
Note: To rank on top, requires a comprehensive solution. Some marketing companies will try to sell you a one tier solution. (Example: You run a pay for click “only” campaign. If done correctly, it will drive search traffic to your website, and your account will be charged for that “click”. However, if your website is old, doesn’t work on mobile devices and is not optimized for lead conversion, it will not persuade that potential customer to contact you. They will “bounce” back to their search and directly to your competition.
Your competitors are making the investment in this type of internet marketing. Therefore, each day that goes by, the effort to rank on the 1st page of Google, Yahoo & Bing increases exponentially – making it more difficult to obtain 1st page ranking and create online success. Now is the time to invest in search engine marketing for your business while the opportunity is still available!
There’s no doubt that the race to the top is on, and with search engines like Google generating revenues upwards of $3.2 Billion each quarter from advertising tools like Google Adwords, it’s obvious that getting onto the first search page is critical. Search Page One will customize the most effective conversion-based keyword strategy for your business. This process ensures that you’re not just visible on the first page, but that you’re converting targeted searches into customers and clients.
Insights on the AdWords Auction
In this video Hal Varian, Google’s chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad’s position and cost.
We’ll tell you why you should choose Search Page One and join our ever growing client base!
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